Reggie Bush, the football star of the New Orleans Saints, is gracing the cover of
Essence magazine.
As a result of Bush's image on the cover of Essence, all hell has broken loose and 
Reggie has become a victim of what can best be termed: interracialism. First off, for those who are unfamiliar with Essence, it is a magazine largely designed for black women from their late teens to their late 40s. Reggie Bush, the cover boy for the magazine, is not being well received by many black women around the nation. The anger over the football star's appearance on the magazine has next to nothing to do with what really should matter about Reggie Bush as a man. The anger ignited by Reggie's appearance on the cover of the magazine is about interracialism - specifically, the fact that Bush is romantically linked to Kim Kardashian, who is perceived by people as being white.
Were Reggie Bush in a pre-approved relationship (with a black woman) then his appearance on the cover of Essence would be welcomed who would drool over his abs (the kind most guys wish they had) rather than seethe over the racial makeup of his girlfriend choice.
Thus, we have the genesis for a new "ism" today: interracial-ism.
Here is a definition of racism:
1. The belief that race accounts for differences in human character or ability and that a particular race is superior to others.
2. Discrimination or prejudice based on race.
Here is a proposed definition of interracialism:
1. The belief that the racial makeup of relationships accounts for differences in character or ability and that a particular racial relationship makeup is superior to others.
2. Discrimination or prejudice based on the racial makeup of relationships.
Here is an excerpt from a column written by Jenice Armstrong, a columnist for the Philadelphia Daily News.
The image of Bush has irritated a long-frayed nerve that is further aggravated by the fact that Essence, a magazine many black women think of as their own, made him its cover image. It's stirred up an old debate about high-profile black men and their preference for dating white or light-skinned women.
Perhaps, as Armstrong suggests in another part of the column, Bush was making an effort to appeal to black women a little more favorably. Or, perhaps he just saw an opportunity to market himself and thought little about whether it was Essence or some other magazine. Maybe Essence thought his sex appeal would transcend interracialism and appeal to black women. Or, perhaps Essence thought the controversy would get people talking about the magazine and sell more issues.
We're talking about Essence, aren't we? Would we be talking about Essence this much if it was LeBron James on the cover with the same pose? No way.
Here is one angry comment over the Reggie Bush Covergate:
“Why is there a white supremacist on the cover of Essence magazine? Because any person who thinks white women are better is indeed a white supremacists. Having this man on the cover is beyond offensive to me as an African American woman. He is just another crude reminder of all the black men who perpetuate racism against black women, by rejecting them and showing the utmost disrespect by choosing to date non-black women, Reggie Bush is even more offensive since his mate is nothing but some white trashy woman. I suspect those of you you do agree with this mess are either Aunt Jemima’s or products of an interracial relationship.”
“This Brotha don’t dig us, so why, pray tell, do we have to see his face staring back at us, on a magazine that celebrates US? This disappoints me. It’s an insult! Later for Reggie Bush and all the other Brothas who turn their back on the black woman once they are successful.”
“Why put a man who clearly prefers the bottom of the barrel of white women than a good black woman on your cover? Clearly, he has no love for the sisters. This magazine is supposed to empower black women not remind us of the disadvantages that we face in today’s society. Please don’t insult our intelligence.”
"White supremacist?" That is so nutty on so many levels it is ridiculous.
That is some powerful stuff right there. In fact, that is just downright ridiculous. The only reason I am showing this quote is to illustrate the hatred that still exists out there and the hostility that people who are in interracial relationships confront on an almost daily basis.
Now, you'll here people say it's not racist, it's not hatred, it's a magazine for black women, it's not racial and ... yadda, yadda, yadda.
Apparently, the page with comments on the Essence Web site has been taken down. From a few published reports, that number of comments had eclipsed the 1,000 mark.
It all comes back to interracialism.
There world needs a lot of things, but another "ism" is not one.
I'll leave with these two arguments from the BET (Black Entertainment Television) Web site:
WTF Said on January 14th, 2010
Ok people, I am tired of black women speaking out about black men dating outside of their races. Stop soundling like a bunch of bitter, hard-up females. Move on with your life and live your life to the fullest. Reggie does not want your black ass, he wants Kim’s white ass, so get over it. Alot of black women are coming off as jealous, insecure women. Find love yourself and move forward. It is obvious that Kim and her sister like black guys, hell have you looked at their body types, white men consider then overweight and black men will date any white woman as long as she has a pulse. So don’t get offended, it’s not your loss, because truth be told, black men have always wanted what white men have tossed aside. Think about it.
RoRo Said on January 14th, 2010
I am disappointed in the ignorance people possess when it comes to social issues. As a single “black” female I feel that most of the people that are going to have anything negative to say are bitter “black” single females who are probably single because they are ignorant, judgmental, angry, and put to much thought into what others do in their personal lives. They are just looking for excuses as to why they can’t find a man. For one Kim Kardashian is not white she is Armenian. Second is Russell Simmons “a sale out” I don’t recall him being married to a woman of full black decent, and he is one of the most successful “black” entrepreneurs I know. Now I know that this issue is to support love, weather it be black yellow purple or green, I get it but love does not have a color. I have dated outside my race have been in love with a black man and someone of a different race, I even have a child that is “biracial” as a result of my “interracial” dating. I think people are really immature when it comes to this issue. Think about it would Obama be here if his daddy wasn’t a “sell out” and dated his white mama, did they not at one point and time celebrate “Love”. Let’s be real and stop making mountains out of molehills.
Some of the hatred directed at Reggie Bush and Kim Kardashian makes it seem as though the country has gone in a time machine back to the 1950s.
So much for living in post-racial America.
I agree w/ anonymous. I’m not offended at all. I also wonder why some folks are so angry. Just b/c Reggie is dating an Armenian woman (Armenians are NOT Anglo Saxon), doesn’t mean he has never cared for or dated a “sista”. And why does black love have to be between two black people? Isn’t black love any love that comes fr. someone who is of the black persuasion or who loves someone who is black. It’s a good thing for people to date and love outside their economic level, local community, culture, and yes race – it promotes understanding and ultimately leads to people treating each other better. We are all God’s children, so why keep buying into separatist, racist ideals of segregation? Let’s love each other as God loves us all.