The ultra conservative Fox News Channel is so quick to brag about its precious ratings at every turn, but some aspects of the network's ratings are quite disturbing according to an article published by the Huffington Post which cites the New York Times.The disturbing numbers, if true, are probably not all that surprising when you think of how hostile Fox News, with its 24/7 cycle of conservative commentary masquerading as news, has been, historically, toward black people and issues of importance to black people.
I know, you're stunned by that news.
From the Huffington Post:
Fox News may be the undisputed ratings champion in cable news, but not among black viewers.
The New York Times' Brian Stelter tweeted that, according to Nielsen Media Research, Fox News has averaged just 29,000 black viewers in primetime so far this television season (9/09-7/10). That represents just 1.38% of its 2.102 million total viewer audience.
CNN and MSNBC, meanwhile, both have far more black viewers, both in absolute terms and as a proportion of their overall audiences.
MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience.
CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.
Is anyone really surprised that black people appear to be rejecting the messages of Fox News? Fox News is getting its ratings, but is doing it by racially dividing this country.
These ratings for Fox News are indicative of a bigger problem for Fox News (the fact that its messages tend to be rejected by a large number of people of color).
Since Fox News is in essence the public relations firm of the Republican party, eventually this trend will spell doom for the GOP if it does not broaden its political base (beyond just whites ... and particularly conservative whites).